B2B Brand Health: The Logistics Tech APEX Index

Revealing the awareness, perceptions, and experiences of real buyers assessing B2B brands.

INTRODUCING THE LOGISTICS TECH MARKET

Logistics technology is a B2B vertical that’s seen explosive growth as businesses adopt new software to stay competitive. Supply chain management is the fastest-growing market in the Gartner enterprise application software segment, with systems driving growth and increasing the sustainability of supply chains set to generate around US$75B in 2030.

Vendors looking to make their mark in this established, albeit sometimes conservative, market will need to guide and educate customers to build loyalty and trust. However, they have to reach their audience first. Differentiation is a challenge many brands in this vertical face, making a clear value proposition and strong brand identity a must to reach customers looking to update legacy technologies and consolidate their portfolios.

So in a market where so much relies on reaching, educating, converting, and keeping customers, a healthy brand could be the difference between sinking or swimming in the ocean of logistics tech opportunity. Learn which B2B logistics tech brands fare best across awareness, perception, and experience below.


LOGISTICS TECH APEX INDEX

Brand health scores (out of a possible total of 160) are an average of all those provided by survey respondents across awareness, perception, and experience (APEX) metrics. More information can be found in the methodology.

Scroll down to see where each brand ranked

RANK
BRAND
SCORE
01
CDL_1000
127.41
04
Motive
125.00
07
Knapp
124.09
10
Ice-Mobility
121.60
13
OmniQ
119.85
16
SSI-Schaefer
118.51
19
CH-Robinson
116.97
22
AutoStore
114.83
25
Descartes Systems Group
112.41
28
Uber-Freight
112.04
31
Convoy
109.95
34
GreyOrange
107.67
RANK
BRAND
SCORE
02
Flexport
126.87
05
GXO
124.33
08
Manhattan-Associates
123.84
11
SupplyOn
121.47
14
Loadsmart
119.18
17
Echo-Global-Logistics
117.54
20
Cargo-One
115.93
23
TGW-Logistics
113.30
26
Honeywell
112.31
29
Forto
111.19
32
Shippabo
109.84
RANK
BRAND
SCORE
03
Geek+
126.77
06
Symbotic
124.32
09
XPO
122.77
12
Keuhne-Nagel
121.19
15
Exotec
118.89
18
Lineage-Logistics
117.10
21
Bastian-Solutions
115.03
24
VTG
112.94
27
Zipline
112.21
30
Sennder
111.12
33
Kardex
108.72
RANK
BRAND
CDL_1000
Flexport
Geek+
Motive
GXO
Symbotic
Knapp
Manhattan-Associates
XPO
Ice-Mobility
SupplyOn
Keuhne-Nagel
OmniQ
Loadsmart
Exotec
SSI-Schaefer
Echo-Global-Logistics
Lineage-Logistics
CH-Robinson
Cargo-One
Bastian-Solutions
AutoStore
TGW-Logistics
VTG
Descartes Systems Group
Honeywell
Zipline
Uber-Freight
Forto
Sennder
Convoy
Shippabo
Kardex
GreyOrange

IS YOUR BRAND IN THE APEX INDEX?

Featured brands can receive a FREE personalised report breaking down the results of their APEX Index score in full. Discover how many B2B buyers in your industry are aware of and familiar with your brand, as well as their honest perceptions across seven Brand Virtue indicators that include brand trust, compassion, and distinction.

Each report also dives into your level of brand consideration and advocacy in the market in addition to whether your future buyers are engaging with you through social media, content, or other marketing channels.

Request your complimentary personalised brand health report today.

EXPLORE THE OTHER VERTICALS

DOWNLOAD THE B2B BRAND HEALTH:
THE APEX INDEX 2023 REPORT

OUR METHODOLOGY

B2B Brand Health: The APEX Index 2023 ranks the brand health of B2B businesses operating in four high-growth vertical markets: cybersecurity, fintech, renewables, and supply chain and logistics technology. B2B buyers were surveyed on their perceptions of a pre-selected list of organisations, with the results scored to demonstrate individual brand health in addition to an overall ranking.

APEX_Individual Report Mockup_Crop

KEEN TO KNOW MORE ABOUT THE SCORES?

Brands in the Logistics Tech APEX Index can discover levels of awareness and perceptions across our seven Brand Virtues, and buyers’ brand experiences. In personalised brand health reports, we’ve analysed brand performance to guide future brand strategy and resource planning. Request your report.

ABOUT TRANSMISSION

Transmission is the world’s largest independent global B2B marketing agency. Our award-winning, full-service offering combines data-driven intelligence, innovation, and creativity across brand, demand, and sales, enabling us to craft powerful, behaviour-changing marketing that drives business performance.

Our team of B2B brand strategists draw on customer insight and the principles of behavioural science to inspire memorable propositions grounded in emotional truths and authenticity: building brands that deliver impact now and into the future.

With offices in eight countries worldwide, Transmission has the global agility and experience to help B2B brands drive the now and define the next.

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