The APEX Index 2023: Logistics Tech | Transmission

Logistics technology is a B2B vertical that’s seen explosive growth as businesses adopt new software to stay competitive. Supply chain management is the fastest-growing market in the Gartner enterprise application software segment, with systems driving growth and increasing the sustainability of supply chains set to generate around US$75B in 2030.

Vendors looking to make their mark in this established, albeit sometimes conservative, market will need to guide and educate customers to build loyalty and trust. However, they have to reach their audience first. Differentiation is a challenge many brands in this vertical face, making a clear value proposition and strong brand identity a must to reach customers looking to update legacy technologies and consolidate their portfolios.

So in a market where so much relies on reaching, educating, converting, and keeping customers, a healthy brand could be the difference between sinking or swimming in the ocean of logistics tech opportunity. Learn which B2B logistics tech brands fare best across awareness, perception, and experience below.

RANK

BRAND

SCORE

01

127.41

04

125.00

07

124.09

10

121.60

13

119.85

16

118.51

19

116.97

22

114.83

25

112.41

28

112.04

31

109.95

34

107.67

RANK

BRAND

SCORE

02

126.87

05

124.33

08

123.84

11

121.47

14

119.18

17

117.54

20

115.93

23

113.30

26

112.31

29

111.19

32

109.84

RANK

BRAND

SCORE

03

126.77

06

124.32

09

122.77

12

121.19

15

118.89

18

117.10

21

115.03

24

112.94

27

112.21

30

111.12

33

108.72

RANK

BRAND

Featured brands can receive a FREE personalised report breaking down the results of their APEX Index score in full. Discover how many B2B buyers in your industry are aware of and familiar with your brand, as well as their honest perceptions across seven Brand Virtue indicators that include brand trust, compassion, and distinction.

Each report also dives into your level of brand consideration and advocacy in the market in addition to whether your future buyers are engaging with you through social media, content, or other marketing channels.

Request your complimentary personalised brand health report today.

SHORTLIST CRITERIA

An initial list of organisations was selected according to baseline criteria of annual revenues of over €25M/US$25M, more than five years’ trading, and headquarters or significant operations in Europe or North America.

A second qualification stage analysed organisations’ current growth and future potential based on financial results and demonstrable progress towards geographic expansion, innovation, or M&A objectives.

Of the 180 brands initially included, only those that received a minimum of thirty completed responses from our B2B buyer participants qualified for inclusion in the final index.

SURVEY PARTICIPANTS

1,200 respondents were recruited by our independent research partner, Savanta, from proprietary business panels via online and mobile channels.

Within each of the four verticals, we surveyed 300 C-Suite, Director, or VP-level decision makers responsible for purchasing vendor solutions. Of the 1,200 respondents, half conducted business in North America and half in Europe.

All responses were provided anonymously in May 2023.

Transmission is the world’s largest independent global B2B marketing agency. Our award-winning, full-service offering combines data-driven intelligence, innovation, and creativity across brand, demand, and sales, enabling us to craft powerful, behaviour-changing marketing that drives business performance.

Our team of B2B brand strategists draw on customer insight and the principles of behavioural science to inspire memorable propositions grounded in emotional truths and authenticity: building brands that deliver impact now and into the future.

With offices in eight countries worldwide, Transmission has the global agility and experience to help B2B brands drive the now and define the next.