The world’s largest independent global B2B marketing agency, Transmission has become a supporting partner at the inaugural LIONS B2B Summit taking place at this year’s Cannes Lions.
In the agency’s fourth consecutive year at the Festival, Transmission is announced as an official partner for the half-day event on 17 June that will bring together B2B marketers, decision-makers, and creative leaders for an exclusive day of networking, insights, and industry-shaping discussions.
Transmission will also present live on stage at the summit, as President, Americas, Ricky Abbott is joined by Iron Mountain SVP, Chief Marketing Officer, Karen Feldman, and Qualcomm VP Marketing – Compute, Carmen True, to explore The Battle for the B2B Mid-Funnel: Brand Meets AI.
The session will look to answer how AI is reshaping the B2B mid-funnel, how marketers can structure content and strategy to address AI’s impact on the buyer journey, and what it takes to build trust in an evolving landscape.
“We are delighted to be supporting Cannes Lions’ growing focus on B2B creativity at the Festival and beyond”, expands Chris Bagnall, CEO and Founder of Transmission. “Ever since Cannes Lions introduced their B2B awards category four years ago, Transmission has had a prominent presence at the event, and this dedicated B2B Summit provides further evidence of the specific need for differentiated B2B content and specialism in our marketing industry”.
“This year, Transmission is taking its Festival presence to the next level. Not only are we an official supporting partner to the LIONS B2B Summit, but we are also hosting The Unofficial Home of B2B in Cannes with a complementary three-day summit from Monday to Wednesday during the week. Those interested should check out: Le Speakeasy de Transmission”, said Ricky Abbott, President, Americas at Transmission.
“When we introduced the specialist Lion for Creative B2B back in 2022 it was about raising the creative bar in this area and elevating the discipline. Four years on, if we look at the broader global macro-economic environment and add that to some of the shifts that we’re tracking, we can see that B2B is most definitely on the rise.”, explains LIONS SVP, Chief Content Officer, Paul Kemp Robertson. “Having partners like Transmission on board helps us to create a platform and a home for B2B – a place where we can bring this specialist community together to drive conversations, spotlight creative impact, and propel us into the year ahead.”
The summit speakers and panellists confirmed represent industry-leading B2B organisations like LinkedIn, FCB New York, Spotify, Qualcomm, Iron Mountain, ServiceNow, and the University of Michigan.
View the full official LIONS B2B Summit agenda here and the Transmission Unofficial B2B Home of Cannes Lions agenda here.
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This press release must be accompanied by a statement identifying Transmission as the source and publisher. For media inquiries, email Pilaar Terry (POV agency) pilaar@povagency.co.
About Transmission
Transmission is the world’s largest independent global B2B marketing agency. Our full-service offering combines data-driven intelligence with the curiosity, creativity, and innovation to craft powerful, behaviour-changing engagement with audiences to create lasting impact and success.
With offices in eight countries worldwide, Transmission has the global agility and experience to help B2B brands drive the now and define the next.
For more info, visit transmissionagency.com.