Announcing our partnership with B2B revenue attribution platform, Dreamdata
Transmission, the world’s largest independent global B2B marketing agency, is delighted to announce its global partnership with B2B revenue attribution and go-to-market optimisation platform, Dreamdata.
An integral component of Transmission’s Audience Intelligence service innovation, Dreamdata’s full-funnel attribution platform enables the agency to connect B2B marketing activity to revenue visibility across a complete go-to-market (GTM) strategy. It allows Transmission and its clients to deliver greater ROI on marketing programme spend, increasing both the tangible and perceived value of marketing within the business.
Going forward, clients that opt to leverage Transmission’s Audience Intelligence solution will automatically gain access to Dreamdata’s suite of easy-to-understand interactive dashboards to enable them to collect, model, and activate every touch, by every user, of every account.
The collaboration builds on both businesses’ statuses as LinkedIn Marketing Partners by unifying Transmission’s industry-leading content and creative expertise within the LinkedIn platform with Dreamdata’s role as preferred AdTech partner for the platform’s newly released Conversion API. This allows both companies to provide clients unparalleled access to distinctly creative and insightful campaigns leveraging audience insights and targeting for the platform’s 1 billion+ members as they work towards a shared goal of demystifying the marketing-to-revenue throughline.
This announcement comes in conjunction with an events series led by Transmission, Dreamdata, and LinkedIn hosted in the UK and the US and created to help B2B marketing leaders better showcase the commercial value of marketing to the business, drive GTM efficiency through full-funnel attribution and measurement, and provide actionable insights to plan for success in the years ahead.
“Transmission are wholeheartedly focused on elevating the role of marketing within B2B businesses, and our partnership with Dreamdata is another step in helping clients and partners do just that,” said Chris Bagnall, CEO and Founder of Transmission. “Dreamdata’s platform capabilities are second to none and when paired with Transmission’s media, audience, and broader marketing expertise, it allows us to deliver more efficient go-to-market decisions that ultimately help increase ROI and shareholder value.”
“At Dreamdata, we believe that marketing shouldn’t be a guessing game. Partnering with Transmission is about one thing: clarity.”, said Dreamdata CEO & Co-founder, Lars Grønnegaard. “Transmission’s unmatched ability to strategise and execute B2B marketing, combined with our data-driven insights, transforms scattered data into actionable intelligence that proves marketing’s true impact on revenue. Together, we’re empowering B2B teams to move from uncertainty to precision and from good to great."
To learn more about how Transmission and Dreamdata help clients drive operational efficiencies across their GTM approach, reach out here.
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For media inquiries, email pr@transmissionagency.com.
About Transmission
Transmission is the world’s largest independent global B2B marketing agency. Our full-service offering unites go-to-market strategy with a wide range of different services including brand experience, creative, content, media buying, data science and analytics to deliver behaviour-changing engagement with lasting business impact.
With offices in eight countries worldwide, Transmission combines global agility and data-driven intelligence with curiosity, creativity, and innovation to help B2B brands drive the now and define the next.
For more info, visit transmissionagency.com.
About Dreamdata
Dreamdata connects B2B marketing to revenue, empowering B2Bs to optimise and automate their marketing efforts with confidence.
By automatically collecting, modelling, and activating every touch, by every user, of every account, Dreamdata enables B2B marketing teams to: Get the 360° view of every customer journey; Discover the ROI and attribution of your GTM activities; Reveal buying signals across intent sources; and Create custom audiences and send data back to ad platforms.
As a recognised LinkedIn Marketing Partner and winner of the 2024 LinkedIn Marketing Partner Customer Value Award, Dreamdata offers B2Bs unique data insights to drive efficient growth on their LinkedIn efforts.
To learn more, visit https://dreamdata.io/