If ABM is your growth strategy, content will be your bottleneck, especially today. Scaling content production to match the needs of multiple accounts across multiple verticals used to be a time-consuming and resource-heavy ordeal. In this piece, Ricky Abbott dives into how to use AI to take a new approach.
You’ve got dozens of accounts. Each one needs a personalized message. Each one has multiple stakeholders. And your team is stuck copy-pasting insights into PowerPoint decks, wondering how they’ll ever scale. Sound familiar? It certainly does for us.
With so much change happening right now in the landscape, you’d be forgiven for struggling to keep up with it all. But if there’s one thing to recognize: It’s time to introduce AI into your ABM workflow. Not as a gimmick, but as an accelerator. With the right approach, you can turn your best-performing content into a scalable, repeatable engine of account-based relevance.
Here are five ways to get started today.
AI can analyze hundreds of content assets and surface what’s missing by persona, vertical, and buying stage. Instead of manually tagging and reviewing slide decks and whitepapers, AI tools can spot:
Tools like our Dynamic Content Engine can process your existing library in minutes and deliver a coverage map so you know what to prioritize next.
🧠 Pro tip: Build your next content roadmap from AI insights, not guesswork.
Instead of writing 1:1 content from scratch, use generative AI to create modular messaging that adapts to:
With a smart prompting framework, you can train AI to pull in relevant proof points, tailor intros, and rewrite copy for different tones or formality levels in seconds. Neat, right?
Some output examples could include:
Remember that great research report your business wrote? The one that’s been floating around aimlessly in the Insights section of your website ever since you wrapped up its promotional campaign? Yeah, that one.
AI can turn it into:
AI doesn’t just generate new content, it extends the life of what you already have. This saves time, drives consistency, and makes better use of high-performing assets without much extra outlay in time or resource to get it going.
📈 Bonus: AI-driven repurposing increases content shelf life by 3–5x.
Instead of weeks of briefing, writing, and reviewing, use AI to generate a full first draft of:
Creative teams can then step in to refine and align; not start from scratch. This helps solve one of the biggest bottlenecks in mass content creation for multiple target accounts, allowing the experts in your team to focus on what matters most.
🚀 Our agency has seen campaign build times drop by 50–70% with AI-assisted workflows.
Sales, marketing, and product teams often write their own ABM content. This often results in message fragmentation and brand confusion. Not great for your brand and certainly not great for the customer experience.
AI can serve as your source of messaging truth, generating consistent content from an aligned tone, brand narrative, and proof point library. If organizational alignment has been a sticking point in the past, you’d be surprised at just how effective AI can be at tying together all the loose threads.
🤖 Think of it like your brand’s AI-enabled ghostwriter. Always available for always-on messages.
ABM success depends on relevance. AI gives you the speed and structure to deliver that relevance at scale – without burning out your team or blowing your budget. The future of ABM content is fast, personalized, and intelligent. And it’s already here.
🔍 Want to see how AI can streamline your ABM programs? Our Dynamic Content Engine helps you generate strategy-aligned, LLM-optimized content in minutes.
Get a complimentary content audit of your existing content or reach out to learn more!